ETANA (2025)
Change is inevitable, and ETANA applies the 200+ years combined industry experience of luxury consultants to ensure any transition is a smooth one. By translating complexity into clarity, ETANA crafts strategies that anticipate disruption.
I developed the full brand identity for ETANA, a global consultancy, taking the project from concept through to execution. The name ETANA translates in several languages as “She Who Is Strong,” and the brand positioning was defined by the keywords: Elevated, Luxury, Modern, and Fresh.
ETANA's visual identity consists of a distinctive word mark in which the central A forms upward arrows, symbolising authority and global leadership.
The colour palette is elevated neutral, opening space for ETANA's brand partners to shine.
