ETANA (2025)
I developed the full brand identity for ETANA, a global consultancy, taking the project from concept through to execution. The name ETANA translates in several languages as “She Who Is Strong,” and the brand positioning was defined by the keywords: Elevated, Luxury, Modern, and Fresh.
I created the visual identity with a distinctive wordmark in which the A’s form upward arrows, symbolising authority and global leadership. The brand design included a leather-bound book concept for backgrounds and the integration of a globe motif within the logo to reinforce the consultancy’s international presence.
Deliverables included a comprehensive suite of collateral including Pitch Decks, One-Pagers, Branded Banners, and Graphic Design assets, as well as a fully developed SquareSpace website. I also led a PR campaign, securing an exclusive feature and press release placement with Drapers Online.
Graduate Job Fairs across London included branded pens, sweets & stickers, flyers, QR codes, banners and a video.
