End-to-end project produced by me for the 4th year in a row.
Researched, written and produced end to end by me, I built the annual salary survey using an AI workflow for the 2026 version.
I built interview frameworks for expert insight extraction, used AI to transcribe and summarise recorded 15 interviews, and cross-referenced findings against Bain, McKinsey and Deloitte research, analysed data for on online client surveys and candidate polls, prompted ai to generate on brand data visualisations. Copy & Design done by me.
Tools used: Claude, CHAT GPT, Otter.ai, LinkedIn Talent Insights, Claude Design, Adobe Indesign.
Covering the US, Middle East, APAC, North and South Europe and the UK, this document contains both salary ranges and data that I collected from my own public surveys and deep research in collaboration with retail consultants, and 'Luxury Market Insights 2026' was created.
Upon release, the 2025 document was featured in a PR piece with the London Evening Standard, complete with a QR code which linked directly to the download form, capturing info from potential clients
After it's release the document served as a Business Development tool, collecting over 500 warm leads, resulting in new business relationships, generating £500k in revenue pipeline, and 5-600 new website visitors per day in it's first month.
I designed and ran a 1:10 content atomisation strategy, turning a single annual insights report into press coverage, social assets, email campaigns, webinar content and lead-gen, generating 500+ qualified leads and 500 to 600 new daily website visitors.
Salary Survey 2026
This years document set to be released in Q3, is the most in depth yet.
I carried out 15 in depth interviews with industry experts, collected online qualitative and quantitive data, crossed referenced with industry benchmarks and produced the doc end to end. An AI workflow was instrumental to this project's success and efficiency.
I carried out 15 in depth interviews with industry experts, collected online qualitative and quantitive data, crossed referenced with industry benchmarks and produced the doc end to end. An AI workflow was instrumental to this project's success and efficiency.
This year's survey has a content atomisation strategy where snippets of insights are released weekly for month one and then every 2 weeks for the remainder of Q3 & 4.
The ecosystem contains carousels for both LinkedIn & Instagram, a scheduled Q&A webinar for Q3, thought leadership pieces monthly for Q3 & 4, and short form videos to show key trends and insights.
Salary Survey 2025
