I'm a content marketer with a niche, combining the skills of both writing and design.
For the last few years I've run the entire marketing function at a luxury recruitment firm solo, building the channels, the brand voice, and the content system from scratch. I work across the full mix, from email campaigns and case studies to lead magnets, website copy, and social. B2B and B2C, often in the same week.
The candidate newsletter I built launched to 8k subscribers on day one and reached 19k within six months. On the brand's LinkedIn I drove over 430k impressions in six months at a 25.7% engagement rate, 261% above our closest competitors, all organic and no paid.
The part I love most is stretching one idea as far as it'll go. I'll take a single anchor piece, a report, a talk, a podcast, and pull ten separate assets out of it.
A webinar fed a whole content ecosystem with lead magnets and sales pipeline. A LinkedIn poll became content for both clients and candidates. A salary survey I built became social posts, carousels, a newsletter feature, an email sequence, and a sales one-pager, all from one piece of research, and it brought in more than 500 qualified leads.
I'm also AI-native, I build multi-tool research and content pipelines and I focus on the angle, the story, and the product
Right now I'm building the B2B content engine and social presence for a founder-led AI company from zero, working shoulder to shoulder with the founder on how he shows up publicly. His posts are already hitting 11,000+ impressions, and the nurture email sequence I wrote is running at a 65 to 70% open rate, well above the B2B norm. My background is in textile design, which is probably why I care as much about how something looks as what it says.
